LinkedIn is no longer just a repository of résumés; it has become an essential strategic platform for professional networking and B2B opportunities.
With more than one billion active users, it is now the space where brands connect, build trust, and create real business relationships.
At Ikigai Marketing Digital, we help companies transform their LinkedIn presence into a growth tool, strengthening both their corporate image and their network of strategic contacts.
If your goal is to position your brand, attract potential clients, or recruit talent, the professional optimization and management of this platform can make a significant difference.
The LinkedIn Page: Your Corporate Digital Anchor
A LinkedIn Company Page is the core of your professional digital presence. It functions as an extension of your website—but focused on authority, trust, and visibility within the business environment.
At Ikigai, we work on the full optimization of corporate profiles, taking care of both technical aspects (SEO) and communication strategy.
Key Elements of an Effective Page:
SEO Optimization and Keywords:
We identify the most searched terms in your industry and integrate them strategically so your company appears in relevant results, both inside and outside LinkedIn.
Visual Identity and Brand Storytelling:
We design a cohesive presence—logo, cover image, description—that conveys professionalism and communicates your brand’s essence.
Complete and Updated Profile:
Profiles with complete information receive up to 30% more weekly visits. We ensure that every field adds value, from products to calls to action.
An Active Community: The Engine of Engagement
An optimized page is only the beginning. What truly drives growth is an engaged community that participates, comments, and shares relevant content.
LinkedIn’s algorithm rewards genuine interaction and conversation-driven content. At Ikigai, we help companies design content strategies that connect with their ideal audience, encouraging dialogue and brand recognition.
Best Practices to Strengthen Your Community:
Prioritize Authentic Interaction:
Meaningful comments are more valuable than likes. Responding, thanking, and adding insights creates visibility and long-term relationships.
Build Through Reciprocity:
Growth on LinkedIn happens through collaboration. Actively engaging with posts from partners, clients, and industry leaders boosts credibility.
Share Value:
We focus on content that educates, inspires, or solves real problems for your audience.
Define the Purpose of Each Post:
Before posting, we identify who we want to reach and what we aim to achieve: positioning, awareness, or lead generation.
The Visibility Multiplier: Employee Advocacy
In the B2B world, personal profiles are a high-impact channel. Content shared by employees multiplies reach and credibility.
At Ikigai, we help companies implement Employee Advocacy programs, creating messages and guidelines so their team can become brand ambassadors while maintaining authenticity.
Key Benefits:
Expanded Reach:
Employees’ personal networks are, on average, 10 times larger than a company’s follower base.
Increased Credibility:
Users are three times more likely to trust information shared by an employee than by a corporate account.
Talent Attraction and Retention:
Companies with effective advocacy strategies strengthen their reputation as desirable places to work.
At Ikigai Marketing Digital
We help build effective B2B LinkedIn strategies by aligning three essential pillars:
an optimized page, an active community, and a team committed to enhancing brand visibility.
Our goal is not just for your company to be on LinkedIn, but to grow through it—generating real business opportunities, connections, and positioning.
Want to enhance your LinkedIn presence?
Contact us and let’s design the strategy your brand needs to stand out in the professional digital landscape.
